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Tuesday, November 27, 2007

Scientific Anglers Enters a Three-Year Commitment with AEG Media as their Official Sponsor

Portland, OR (November 27, 2007)—Over the next three years Scientific Anglers has committed to be the Official Sponsor for AEG Media in both the film production series and the Fly Fishing Film Tour.

When Scientific Anglers Mastery Series introduces a new fly line, you can be sure it is the finest performing fly line for its application. The four new lines all have significant advantages over anything else on the market. Scientific Anglers have an ongoing challenge to their scientists and taper designers, and that is to set a new standard in performance for every line that carries their name. It is not an easy undertaking and it requires much trial and error and extensive testing – not only on the water but also in laboratories. Fortunately they have unparalleled resources and the finest fly fishing minds in the business dedicated to building better fly lines. The list of advancements is unmatched and they're only getting started. They believe that there is much, much more to fly fishing than just the scenery.

Their processes and methodologies have improved greatly since their early innovations, nearly a century ago, and as they continue to enhance fly line performance, the industry continues to follow suit. Scientific Anglers pioneered the use of powdered tungsten in their sinking lines two decades ago, and they continue to perfect and optimize its usage. That may come as a surprise to some, because tungsten is now being heralded as a new technology. That's Scientific Anglers role – to lead and help the entire industry in building the future of the fly-fishing fly line process.

AEG is dedicated to using Scientific Anglers gear, over the next three years, in all film productions as well as promoting their product line on the film tour.

AEG Media is an adventure media company based in Merlin, OR whose enterprise includes an annual film tour event and feature films. They believe in catch and release and are avid members of 1% for the Planet and AFFTA. Their mission is to revolutionize the world of fly-fishing one epic adventure at a time.

www.scientificanglers.com

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