Loop Enters a Five-Year Commitment with AEG Media as their Presenting Sponsor
Portland, OR (November 27, 2007)—Over the next five years Loop has committed to be the Presenting Sponsor for AEG Media in both the film production series and the Fly Fishing Film Tour.
Loop, a company based in Sweden, was founded in 1979 by Christer Sjöberg and Tony Karpestam – two young enthusiastic fly fishers with one goal in mind; to make a living doing what they loved. They wanted to be involved in the developing world of fly fishing and to explore and fly fish in areas previously impossible to reach. From the very beginning they understood that fly-fishing was a way of life, and dreams about big money were abandoned and replaced with the passion of pursuing their destiny. Loop was born!
The first Loop large arbor reel hit the market in 1984; most anglers found it totally bizarre. Loop had little success getting the tradition-bound fly fishers of the time to buy such a weird fly reel. It took a few years for the reel to make its impression, but today over 20 years later nearly all fly reels are built according to the Loop standard.
Today Loop designs, develops and manages every manufacturing process of their gear themselves. All Loop products are designed and built to last and function in the world’s toughest conditions, season after season. Loop has been a leader in the fly fishing industry for over twenty years. Today they are focused on delivering their branded products internationally.
AEG Media is helping with their international efforts. AEG is dedicated to exclusively using Loops rods and reels, over the next five years, in all film productions as well as promoting their product line on the film tour.
AEG Media is an adventure media company based in Merlin, OR whose enterprise includes an annual film tour event and feature films. They believe in catch and release and are avid members of 1% for the Planet and AFFTA. Their mission is to revolutionize the world of fly-fishing one epic adventure at a time.
www.looptackle.com
Loop, a company based in Sweden, was founded in 1979 by Christer Sjöberg and Tony Karpestam – two young enthusiastic fly fishers with one goal in mind; to make a living doing what they loved. They wanted to be involved in the developing world of fly fishing and to explore and fly fish in areas previously impossible to reach. From the very beginning they understood that fly-fishing was a way of life, and dreams about big money were abandoned and replaced with the passion of pursuing their destiny. Loop was born!
The first Loop large arbor reel hit the market in 1984; most anglers found it totally bizarre. Loop had little success getting the tradition-bound fly fishers of the time to buy such a weird fly reel. It took a few years for the reel to make its impression, but today over 20 years later nearly all fly reels are built according to the Loop standard.
Today Loop designs, develops and manages every manufacturing process of their gear themselves. All Loop products are designed and built to last and function in the world’s toughest conditions, season after season. Loop has been a leader in the fly fishing industry for over twenty years. Today they are focused on delivering their branded products internationally.
AEG Media is helping with their international efforts. AEG is dedicated to exclusively using Loops rods and reels, over the next five years, in all film productions as well as promoting their product line on the film tour.
AEG Media is an adventure media company based in Merlin, OR whose enterprise includes an annual film tour event and feature films. They believe in catch and release and are avid members of 1% for the Planet and AFFTA. Their mission is to revolutionize the world of fly-fishing one epic adventure at a time.
www.looptackle.com
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