The days when the people of the UK went along to their nearest NHS dentist and had no choice in the matter are long gone.

Dental care has been revolutionised. Falling budgets in the NHS, the growth in cosmetic dentistry, and greater levels of affluence have made private dental care much more mainstream. We also live in a culture where the famous British “stiff upper lip” and “be grateful for what you receive” attitudes have changed, and consumers now have much greater levels of expectation that their needs, wants and preferences will be taken care of.

dentist working on a young patient

The boom in private dentistry has meant that marketing has become extremely important, ensuring that a dental practice stands out from the crowd. Stephen Tittensor is a dentist in Swindon who runs a successful surgery. Here are 5 tips he shares for dental surgery marketing.

1. Don’t Be Afraid To Say Who You Want As Patients. No practice is going to work with every customer in a given town or city, so why not select the ones you would like to work with. Ebenezer House Dental Care advertises itself as a friendly and relaxed place, so we are more likely to attract patients who want to be in that environment.  It’s important to us to work with people we like, and by being clear on the kind of people we are, it helps bring those on a similar wavelength to us.

2. Invest In Online Marketing. Most people go to Google to find local services, as it is quick, free, and accurate. Any business that is serious about growth and long-term success needs to be on page one of the search engines. Using search engine optimisation is important, and there are many companies offering that service. Using local ads online is a great way of getting on page one instantly, and you can control your daily budget. Google Adwords  is the most popular.

We also use You Tube as ameans for customers to find us. A simple video is all it takes to get an online presence.

3. Keep Your Existing Customers Happy. So many businesses spend energy attempting to find new customers they can neglect their existing ones. We send regular newletters to our patients, with special offers, dental health tips, and snippets of news about our staff and the charities we support. This helps keep us in their mind and maintaining the relationship with us.

4. Embrace Socia Media. I’ve met a number of dentists who tell me they hate social media. However, our patients love it, so we need to be there, engaging with them. We concentrate on Facebook. The main thing to learn is that it is “social” media, not “selling”. We use Facebook for patient education, to highlight new services, let patients know about holiday opening hours, and to build the sense of “family” we wish to have around our practice.

5. Encourage Word-Of-Mouth. Despite the growth of the internet, the single most powerful marketing comes by recommendation from a trusted friend or relative. Ensure that you ask for recommendations, and also show gratitude for receiving them. A small “thank you” card, or a quick telephone call, as easy ways to show your appreciation, and they mean a lot to the recipients.

Ebenezer House Dental Care
164 Victoria Road, Swindon,
Wiltshire SN1 3BU
Phone: 01793 535108
Website: http://www.swindon-dental.co.uk
Email: info@swindon-dental.co.uk

Every business with a web page should consider search engine optimisation to get their site rank as high as possible on popular search engines. This is a simple part of a growth strategy and needs careful planning. Generating more traffic to a site and increasing its appearance in search results is now possible thanks to SEO. Here are some basic SEO tips for your website and a few steps you can take to increase search engine rankings.

earch-engine optimisation experts

Some of the most important elements for SEO happen on the actual pages of a website. You may hear a lot about link building, but without effective on-site optimisation, this strategy is not going to work. The homepage is the first landing page for any online visitor and therefore, it should be fully optimised with the right keywords.

Before you get started in your internet marketing mission, there are some basic rules to learn about on-site optimisation. The first one to keep in mind when you follow search engine optimisation elements is not to overdo it. An SEO company will be up-to-date with the latest algorithm tolerances, but being cautious in your use of specific phrases is a good startimng point.

You may be tempted to use lots of keywords on your pages, but that is not the ultimate goal. Google will penalise you with a Panda penalty so it is best to keep it simple. Just think of up to four or five keywords or phrases for each of the pages and focus on optimising for them.

Meta descriptions play important roles in giving search engines a bit more insight into what the homepage is all about. In fact, meta descriptions have proven highly useful for keyword rankings. For these to show up in search results, make sure you include the main keywords on the page.

Aside from meta descriptions and title tags, there are also other important SEO elements. Internal links or link building is not just reserved for external websites that link to yours. You can help search engines such as Google learn more about the web page you have created by internally linking it to other pages.

Header tags are also effective strategies that most online marketers use nowadays. One such example is this blog post with HTML header tags that help break the paragraphs into sections. This allows search engines to know more about what each paragraph is all about. There can also be tags around subheadings to help readers digest the content easier.

ALT tags and image names are optional elements that can be used on websites. If you opt for these, make sure you think of strong keywords for both the image and the ALT tag. The goal is to optimise the keywords as effectively as possible. This helps Google and the other popular search engines find the relevant images based on the specified keywords.

If you prefer using bolded text instead, you should not overdo this. Using occasional bolding on a text selection to grab the attention of the reader will help search engines distinguish the highlighted information and keywords in the content. It is also essential to keep track of your search engine optimisation progress by assessing the results often.

Google Analytics helps you monitor organic search traffic sources by setting up goals. This element allows online visitors to sign up for a mailing list or buy the product you are offering. You can then target a niche market through choosing the right keywords.

Adding a site map makes it simpler for searchers to find your site. Keep in mind that the fewer clicks you get on your page, the better. You may also opt to use flash. But make sure you don’t overuse it for best results. Your ultimate goal is to dominate search engines. By using their social network, you will rank better and get people to connect with you. For instance, when you are logged in to Google and search for a specific keyword, you will get to see the relevant websites on top of the page. As long as you follow the above tips in search engine optimisation, you can start generating lots of traffic to the targeted site and create a steady income. There are of course many more tips that you can get from the web.

BHW Building Front

Leading Leicester Solicitors BHW Solicitors is delighted to announce four major new appointments. Jack Khurana, Matt Worsnop and Sarah Newcombe have all been promoted to Partner while Paul Davis has been promoted to Associate.

Jack Khurana heads the firm’s Dispute Resolution Department and has over 20 years experience advising clients on contract disputes, professional negligence claims and mediation. Jack also specialises in commercial property disputes.

Matt Worsnop is a senior member of BHW’s Corporate and Commercial team and trained with the firm. Matt specialises in software and IT agreements and is the only lawyer in the region ranked by Chambers and Partners as a leader in this field.

Sarah Newcombe leads BHW’s Residential Property Department and has overseen its remarkable development in recent years. Sarah’s team was one of the first in the UK to be awarded the Conveyancing Quality Standard (CQS) and is authorised to act on behalf of all the UK’s major lenders.

Paul Davis is a senior member of the Dispute Resolution Department and joined BHW from the Wilkes Partnership in Birmingham. Paul specialises in disputed wills and is one of the few ACTAPS practitioners (Association of Contentious Trusts and Probate Specialists) in the Midlands.

BHW’s Managing Partner, Nick Bridle, commented:

“We are very proud of all our new appointments. Jack, Matt, Sarah and Paul have all provided outstanding work for our clients and will continue to contribute to our excellent reputation for quality and service.”

BHW solicitors Leicester is a legal 500 recommended single office commercial law solicitors in Leicester established in 2003 which provides advice to businesses and organisations of all types and sizes. The firm specialises in many industry sectors including aerospace, agriculture, information technology and secured lending.

More information about the services BHW Solicitors offer and the client comments please visit the website.

 

Paleo Diet

The Paleolithic or “Paleo” diet has been growing in popularity significantly.

Taking a look back at our caveman ancestors, we are able to see a diet rich in great foods: veggies, fruits, meat, nuts…while avoiding processed food.

Back in time, when we were hunters and gatherers, we didn’t have the luxury of going to the store and picking up a microwave dinner or even cultivating crops like wheat to make bread.

Instead, we were forced to live off the land. Well, not only did our ancestors survive, but they thrived!

Why Paleo?

Take a look in your fridge or maybe even right in front of you. The soda can, the bag of chips, the vitamin enhanced sugar water…there’s just something unnatural about this.

You don’t have to be a health food expert to know that we didn’t evolve eating and drinking this junk.

These are advents made in modern times, foods scientifically created and designed to hit parts of our taste buds that will make us want more.

We naturally crave food for other reasons. Not because we love the taste of grease and salt, but because we need the energy to keep going and to thrive.

Big business and profit has lead to an increase in pseudo-healthy, pseudo-foods that have ingredients found nowhere even near our natural diet.

Beyond all of the unnatural ingredients in our food are a myriad of ingredients that do nothing but make things taste better and make us more heavy and unhealthy.

Even those who have often make the wrong choices, knowingly. We’ve become addicted to these food-like substances and weaning ourselves off can be difficult.

Think about it. You’ve been programmed since you were a child to believe these were foods that would nourish you and keep you healthy.

We’ve all bought into the same lie, we are all in the same test beaker. We are all subjects in this new experiment they call modern “food” and we are all reaping the disastrous effects.

Although the direct correlation is up for debate, a look at the rise in processed foods and the rise in obesity and other health related illnesses will show it is hard to deny our “new” foods are slowly killing us.

There is good news, though!

You have an alternative!

With access to all of these unnatural foods is also great access to healthier choices. As industrial farming has grown, so has our ability to provide the masses with fresh fruits, vegetables and meat in bulk.

What used to be an entire day of hunting and gathering has now turned into a short, one hour trip to the grocery store. You can now stock your shelves with amazing food for little price and in no time!

With all of this access comes a great responsibility. You now have the choice to eat in a way conducive to a healthy life or to throw your health away for salt, sugar and grease.

It’s obvious what choice most people are making, but luckily you aren’t most people!

The simple choice to check out this report has shown an interest on your part to get healthy.

Even if you have a pretty healthy lifestyle currently, you now have the ability to take that lifestyle to the next level!

One of the greatest realizations in recent nutritional history hasn’t come from looking forward, but instead to the past!

The Paleo diet, founded around 1975 and improved upon since then, has been around us all along.

It’s been on the tip of our tongues, just beyond our noses and we haven’t seen it!

We have now woken up. We now can see the error of our ways and the mistakes we’ve made and we can fix them!

The reason why I chose Paleo and why you should as well is that it gives you a chance to live the life you were intended to live.

The Paleo diet is more than just a change in the foods that you eat, but in your overall happiness and success.

An Explanation

What we eat affects us at the deepest level imaginable. We are literally built with the food that we eat.

It repairs our body, it gives us strength, it gives us energy…you literally are what you eat!

With this comes a responsibility we have shrugged off long ago. The responsibility to fuel ourselves and treat ourselves with love and respect.

Just like you wouldn’t dump garbage on yourself, you shouldn’t dump it down your throat.

The foods we are consuming in bulk are toxic, which is leading to health problems and an overall worse lifestyle.

Imagine living a life without this. Imagine living without this garbage clogging your system. Can you?

Imagine having more energy than you know what to do with. Imagine being happy for no reason. Imagine being productive and having better focus.

Now imagine looking at yourself and seeing an attractive, confident version of yourself staring back at you in the mirror.

This is what a change in lifestyle can do for you.

It goes beyond eating more veggies and drinking less soda. It goes into our very beings, who we are!

The reason why you should choose Paleo is the same reason why you should choose to live a happier, more success life.

I hope this helps you to wake up and get on board. Seeing what you are doing wrong is the first step. Fixing it is the next.

How to Change Your Lifestyle

To change your lifestyle, you have to focus on what you are eating that is helping you and what you are eating that is hindering you.

You may already be eating healthy food. You may be eating plenty of fruits and veggies, you may be eating a lot of protein-rich meats.

You may also be diluting a lot of this great food with food-like products that are hurting you.

To live a Paleo lifestyle, you need to drop these foods out of your diet. Cleansing yourself of these toxic foods is the first and most important step.

Start by going through your kitchen and marking down all the food in your house that you know you shouldn’t have.

I want you to write it down because I want you to actually see how much disastrous food is in your house.

From there, start getting rid of it. Toss it out, give it to your neighbors, donate it…do whatever you have to do.

From there, see what’s left. It probably won’t be a lot, so prepare to go grocery shopping!

Before you do, though, look up some recipes. Take a look at some of the foods you would like to incorporate into your life and find ways to do so.

When you go to the grocery store, if your budget allows, try to eat organic. Cavemen didn’t have chemical ridden, genetically enhanced food, so you should avoid it as well if it’s possible.

Try to surround yourself with a support system. If you can get your family on board, amazing!

If not, try and seek out other health minded people who can share this experience with you.

Keep in mind, cutting out bad food is like quitting an addiction. These are the foods you have spent your life eating and for some people, they are part of their identity.

Breaking these cycles and changing your habits will be tough and there will be a lot of temptation. This is where a support system (even an online one) comes in handy.

Surround yourself with positive materials. Subscribe to a newsletter (mine for instance!), join forums, read books and keep your eye on the prize.

As time goes, you will acclimate to your new lifestyle. Your new way of eating will become an extension of your identity and before you know it, Paleo eating will be part of your lifestyle.

So, what is Paleo eating? What does it involve? What should you eat and more importantly, what shouldn’t you eat?

What Do you Eat

Here is where the real changes will be made. Welcome to the nitty gritty of the diet, the food!

First off, I want you to keep in mind that just because you will be cutting a LOT of different foods out of your diet, it doesn’t mean you can’t still enjoy food.

With different recipes, spices, flavors and combinations, you can still enjoy delicious meals and you won’t have to give up a lot of what you love!

Approach this diet with an open mind and a mentality of opening yourself up to new things, not losing old things.

Perspective is key.

As you know, it is called the Paleo diet because the goal of the diet is to eat like our caveman ancestors.

So, what does this mean?

This means only eating foods that could be hunted or gathered. This includes food groups such as:

• Meats
• Fish
• Poultry
• Nuts
• Seed
• Fruits
• Vegetables

Yeah, sure, these look like great, healthy foods to eat. So, what makes this different from any other diet?

The major difference are the foods you should NOT be eating. This includes:

• Bread
• Pasta
• Rice
• Processed sugar
• Table salt
• Legumes and beans
• Processed foods

Remember, caveman time was pre-agriculture, so foods like bread were out of the question.

I know this is a lot to take in. There are probably tons of meals that you eat that involve these foods and making the transition can be difficult.

Instead of focusing on that, focus on all of the foods you CAN eat.

This is one of the only diets that not only allows, but encourages eating steak, bacon, chicken, lamb…all the good stuff!

Veggies and fruits are where you will get most of your nutrients and also where you most likely are lacking getting your nutrients.

Because of our focus on processed foods, many people are nutrient deficient. People are becoming overweight, yet nutritionally they are starving.

With the Paleo diet, your focus is on the building blocks of life. You will be getting tons of vitamins, minerals, protein and more, all without the strings that the modern diet has attached!

There is such a wide variety of foods out there that you may be avoiding or unaware of. Now, you will have the ability experience these foods in a life changing way.

Your new diet won’t have calorie restrictions or a point system. That’s because this isn’t some kind of “get skinny quick” scheme.

The biggest difference between the Paleo diet and other types of diets is that the Paleo diet is a lifestyle change.

You aren’t just eating different foods to drop a few pounds, you are eating different foods to make your overall life significantly better.

You are eating for vitality, you are eating for happiness and you are eating for success. You are changing who you are fundamentally, in the most literal way possible.

With the Paleo diet, you are literally changing what you are made of. Your body will be composed of new sources of energy and growth and you will slowly remove the damage done by the bad foods you have been eating.

Changing your life is never easy, but it is rewarding.

Check out more Paleo Information at healthy-diet-guide.com

 

 

What Is Remortgaging?

Remortgaging refers to shifting from your current mortgage lender or changing the mortgage package you’re on while still retaining the same lender.

With most mortgage terms lasting 20-30 years, it can be very restraining to have to stick to the same lender or same payment plans over the same duration. This is because there are always new mortgage plans being introduced into the market. One’s financial situation may also change and one may want to decrease or increase their payments. A home owner may also want to borrow against their equity or move homes. This will mean altering their payments or changing them altogether.

Why Should I remortgage my home?

If you find that there are better mortgage plans available than what you’re on, you should think about remortgaging. However, one should consult an independent mortgage consultant to avoid making erroneous moves. Mortgage plans contain numerous variables that one should understand before making a move.

If your current mortgage plan is almost expiring, you should start thinking about getting another package within or outside the current lender.

Most mortgage plans are fixed for a certain duration. After the formative years of a mortgage plan, most home owners are switched to the standard variable rate (SVR) which is slightly higher that what they have been enjoying. If you are paying a mortgage based on a SVR, you can seek to remortgage so that you can enjoy lower rates than you are paying.

jyhjHowever, one should be cautious when remortgaging to avoid paying fees that could dissolve any financial gain that a remortgaging would offer. Changing a mortgage plan before maturity often attracts a fee. There could also be application and valuation fees with the new mortgage plan especially if using a different lender.

If your financial income has changed, perhaps for the worse, remortgaging can be a good idea so that you can enjoy more favorable payments as you find your footing. Mortgage payments are usually based on one’s income which could go up or down with time. In such a case, one would get some time to adjust their income or find another job.

Benefits of remortgaging

The primary objective when remortgaging is to save money on the payments. No one intends to pay more than they have to. With so many mortgage packages available, home owners are always looking to find better deals. Remortgaging could save you thousands of pounds each year.

Another reason to remortgage is that you could potentially pay up your home sooner. If you get a better mortgage plan, you can play off more due to the reduced interest. Alternatively, you can increase your repayments and enjoy less fees and a lower rate and thereby pay off your mortgage even sooner.

County Conveyancing are the leading conveyancing solicitors in Bristol and throughout the United Kingdom. If you need an instant online quote for conveyancing , whether you are buying , selling or remortgaging a home, visit our website and get in touch with our highly experienced and motivated group of staff.

For those people who own websites and conduct business online, keyword research cannot be a new terminology to them. Keywords are undoubtedly some of the most vital tools usable in the online marketing business, especially when it comes to researching a business on the internet. When such keywords are utilized expertly, they can open up great opportunities where online consumers search and get the products & services that you are offering for sale. When your website is well optimized, it will enable your business to identify or relate itself to search engines which bring about openings for your customers.

A web owner who understates the power and the importance of expertly done keyword research does so at their own peril. You should never be afraid to outsource your SEO, especially to high quality local SEO consultants. Well done keyword research can come in handy in helping you to carry out successful SEO campaigns that will drive traffic to your site who will later on buy your precious products. It’s also important to remember that keyword research plays a huge role in CPC and PPC marketing campaigns.

In order for you to use keyword research to your greatest advantage, you need to thoroughly know your customers as well as the market in general. You must understand the thought patterns of your customers and how they make decisions to buy certain products and leave out others. Avoid trying to get insights from your fellow competitors as they may not be on the right track in their keyword research endeavours. Instead, the best thing to do would be to have thorough knowledge of your audience and begin thinking the way they do. This will enable you to develop profitable keyword ideas that you would never even have dreamt of. Again, you should also avoid over-relying on the freely available tools for keyword research since your competitors are probably relying on them as well.

krWhenever you are receiving traffic from a search engine, it’s important to pay particular attention to the keywords that people are utilizing in an attempt to get to your website. Often, you will begin to see keyword patterns popping up within your server log. Upon seeing these patterns, you should make efforts to dig deeper and learn more about the keyword market making up that pattern. Many web owners out there have a habit of overlooking this strategy and this is unfortunate because the server logs you possess have the best information regarding keywords research.

In order for you to get great results in your keyword research, you ought to incorporate a 3rd party analytics program. This program will provide you with information on the keywords that brought visitors who not only visited your website, but undertook the desired action as well.

Keyword research is something that every individual who aspires to make it big in the online business should undertake. Such research can then be used optimally to bring about financial rewards.

 

Approximately 70% of the country land area is United Kingdom is used for agriculture. Nonetheless, the number of people engaging in farming is reducing drastically with each generation as the cost of entry into farming in on the increase. The average age of British farm holders stands at 59.

In order to solve the problem of low earnings there are moves towards organic farming to sustain profits. Many farmers are also diversifying into activities away from pure agriculture to supplement their income as long as the activity is within agricultural law.

Agricultural laws in UK are closely related to property laws as farming is done on land. These laws are a combination of long standing statutes and those which have come into effect within last century. Some even contain several hefty alterations added in the last 15 years. The property laws have been undergoing numerous changes within last 5 years therefore it is important for farmers to keep up with the laws.  There are now specialist Agricultural Law solicitors looking to advise on all aspect of agricultural finance and law.

On business front, there are many foreign companies setting up businesses including farming in United Kingdom. These are the factors that made U.K government to make an attempt to safeguard interests of local people. It has brought more restrictions for foreigners trying to buy land.

When someone buys land in U.K, it should be registered with the land authorities. Registration fees are paid during the time of purchase.  Land registration fee is different from that of commercial and residential properties.

Due to hectic activities in real estate before recession set in, there is no much free land available in U.K. The provisions specified in Land Registration Act should be followed strictly when registering properties.

Farming partnerships

Agricultural law helps to prevent disputes in farming partnerships even for farmers who use traditional and time honoured methods of farming. Most farms run along traditional lines as they are family owned and operated.  Most of farms owned by individuals or families do not take advantage of modern structures of business such as limited liability companies.   In most instances, it is the large commercial businesses that embrace the concept of limited liability companies.

Family farms are operated by head of the family as a sole trader. This person makes all the decisions until the children are old enough to manage the farm. It is at this point that most farm businesses are turned to partnerships. There are no legal formalities for creating partnerships and is even possible to run partnership businesses without putting any agreements in writing.

Although partnerships without written agreement do not contravene any agricultural law, it is advisable to have a formal agreement. Formal agreements will help in imposing the terms of agreements which some partners may consider to be undesirable. A formal agreement will come